Our History

A passion for motorcycles and their riders since 1977.

In the Southwest Iron Horse is a name riders associate with BMW motorcycles and customer service. Riders from around the world, traveling the Southwest and beyond, know that Iron Horse is a must-stop. For almost 45 years the Iron Horse staff has been servicing and selling BMW motorcycles and spreading their passion for motorcycling.

Iron Horse was founded by Marty Cohen. His knowledge, passion, and respect for the quality of BMW motorcycles laid the foundation for a successful business. Service was Marty’s by-word for 25 years. 

Today the Iron Horse tradition is carried on by owner, John Cartwright, who is approaching his 25th anniversary with Iron Horse, 15 years as the owner. John is Iron Horse, his knowledge and passion for motorcycling is unequaled.  

Learn more about some of the people behind Iron Horse 

John Cartwright - GM and Owner

Energy, passion and friend - that’s John.  New riders beware!  John’s passion for motorcycles is contagious.  Ten minutes with John and you “get it.”  You feel the energy and you sense that there is far more to motorcycling than straddling a 1000cc engine.  Each month John introduces a new group of bikers to track riding - teaching and instructing.  BMW’s S1000rr has created so much interest among riders. Stop by and ask John to describe a day at the track.